Why do we need to take intercultural communication into consideration as communicators?

It is vitally important to take intercultural communication into consideration as communicators, as widely explained in the text, to avoid the downfalls of portraying the wrong message if you do not understand your target audience.


Many countries are different than the United States and other countries view our     ways of communicating offensive and not acceptable.  Further understanding the significance of what a culture thinks - how they act - and what is acceptable for their culture is key in producing an informative and educational campaign in a foreign country.  


It is as important to understand the message that you are to convey, as it is to understand your clients and what message you want then to take away from the information you are providing.  Understanding the research that you have done regarding the culture of your target market, will assure that you are an educated communicator that can produce positive results for any client or company.