The role of the Creative Artist in Mass Media is to create, via writing the written word or creating the artistic elements of the message, to suit the audience that the message is intended for.
The "Artists" must take the information they are given and transform it into the next great commercial, radio spot, sit-com, or movie. They must also use their god-given talents to shape and form our society and our norms. As discussed in the chapter, these artists provide unlimited knowledge into the information world, via their creativity and modes of expression. Whether they be writing, painting, filming, or producing, each artist has a special way to create an incredible work to be shared by the masses. Mass Media in all it's forms could not exist without the Artist, otherwise known as the "Creator".
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