How did the Quiz Show Scandals of the 1950's affect the relationship between advertisers and the networks> Is the relationship between advertisers and the networks different or the same today?

The Quiz show scandals of the 1950's not only changed the relationship between the advertisers and the networks, but it changed the viewers perception of what they were saying and selling on TV as well.  


Quiz shows were all the rave of the new networks and advertisers played a large part in deciding the programming that was produced for television.  After it was confirmed that a contestant on the Quiz Show 21 was fed the answers to make the show more exciting, the networks decided that giving advertisers so much control over programming was not a good thing, and this information also soured the public, who thought they had been duped by the network lying to them, which in turn made them leery the advertisers and the networks.


The relationship between advertisers and networks today is very different.  Advertisers are allowed to pay for time to advertise their products and they can choose time slots in conjunction with programming they prefer their products to be tied to, but they have no say over the programming of the network or what shows will or will not be shown.  This control is strictly controlled by the networks themselves, who apparently learned that it was in their own best interest to not allow advertisers to control any of their programming, as to not relive the discrepancies of the past.