How can Cognitive Dissonance help you as a communicator

According to Wikipedia, Cognitive Dissonance is described as The theory  in social psychology that proposes people have a motivational drive to reduce dissonance by altering existing conditions or adding new ones to create consistency.


With that being said, The Cognitive Dissonance Theory as it pertains to Marketing a product, our your self for that matter, has real significance.  People are prone to want "want" the BEST!  It is built into our DNA. If you figure that someone is better than you, or that they use products or services that you yourself cannot afford, you work a little bit harder to become them or to be able to afford the products they use with those "name brands"  on them.  


Mastering the principals of Cognitive Dissonance help you to better communicate by bringing to light the thought process needed to determine what will make a encounter with another more positive, or a product or service more enticing to the consumer.  This process is critical to the Cognitive Dissonance theory which states that we strive for what is best for us, no matter what the circumstance,  to relieve the stress and anxiety in every aspect of our lives.


For example, you can become a better communicator by evaluating the situation you are presented with, evaluate all of the possibilities that will produce a positive outcome,  and then implement the strategic plan that focuses solely on the other person's interpretation of your thoughts and ideas.