Tuesday, January 31, 2012

What did the early motion pictures do to change mass communication?cici

Initially, early motion pictures changed our way of communicating by creating a new artistic medium in which to express our thoughts, with images of real and imaginary subjects.  Motion pictures also changed how many inventors and businessmen made their fortunes.  


With the invention of the Kinetograph and the kinetoscope, the world of mass communications began.  Having a medium in which to show object and people to large masses on the big screen.  Having this knowledge evolved into having the ability to create commercials, television series, news shows and an endless world for the creative geniuses of early film to explore and prosper from.







Describe the contributions of two early Colonial American Women Publishers

Two early colonial publishers, who campaigned for Civil Rights for women were Ida B Smith and Ms Jane Grey Swisshelm.  


Swisshelm's views became public as her writings in the Spirit of Liberty publication in 1844 were made public.  She also continued her writings for women's rights in the Pittsburgh Saturday Visitor.  Swisshelm also penned her writings for the New York Tribune in Washington DC and eventually she became the Senate Press Gallery, under the direction of President Millard Fillmore.


Ida B Smith's legacy started as she began to write about and take a stand against the lynching of her people in the 1890's.  Her career in journalism grew to incorporate her being part owner of the Free Speech and Headlight publication in Memphis, which highlighted the plight of emancipation and racism.  


Ida eventually became a writer for the Negro Press Association in Memphis and proceeded to write a story about three African-American men who had been killed. She traveled to New York, married a lawyer from Chicago, and decided to not return to Memphis, but actively campaigned for the rights of African Americans until she passed away in 1931.



How can Cognitive Dissonance help you as a communicator

According to Wikipedia, Cognitive Dissonance is described as The theory  in social psychology that proposes people have a motivational drive to reduce dissonance by altering existing conditions or adding new ones to create consistency.


With that being said, The Cognitive Dissonance Theory as it pertains to Marketing a product, our your self for that matter, has real significance.  People are prone to want "want" the BEST!  It is built into our DNA. If you figure that someone is better than you, or that they use products or services that you yourself cannot afford, you work a little bit harder to become them or to be able to afford the products they use with those "name brands"  on them.  


Mastering the principals of Cognitive Dissonance help you to better communicate by bringing to light the thought process needed to determine what will make a encounter with another more positive, or a product or service more enticing to the consumer.  This process is critical to the Cognitive Dissonance theory which states that we strive for what is best for us, no matter what the circumstance,  to relieve the stress and anxiety in every aspect of our lives.


For example, you can become a better communicator by evaluating the situation you are presented with, evaluate all of the possibilities that will produce a positive outcome,  and then implement the strategic plan that focuses solely on the other person's interpretation of your thoughts and ideas.  

What was Edward R Murrow's style of Journalism and what impact did it have on the field of journalism?

According the the museum of Broadcast Communications, Edward R. Murrow is the most distinguished and renowned figure in the history of American broadcast journalism. He was a seminal force in the creation and development of electronic newsgathering as both a craft and a profession. 


Murrow's career began at CBS in 1935 and spanned the infancy of news and public affairs programming on radio through the ascendancy of television in the 1950s, as it eventually became the nation's most popular news medium. 


In 1961, Murrow left CBS to become director of the United States Information Agency for the new Kennedy administration. By that time, his peers were already referring to a "Murrow legend and tradition" of courage, integrity, social responsibility, and journalistic excellence, emblematic of the highest ideals of both broadcast news and the television industry in general.




In the Movie Good Night and Good Luck, his journalism style was portrayed as factual and no-nonsense.  He gave the public what they craved, news information that was informative and that kept you on the cutting edge of world affairs.  Even though the movie centered mostly on Murrow's aversion to Senator Joe R McCarthy's taking down of innocent people which McCarty viewed as Communist supporters throughout our nation, it portrayed the type of man that Edward R Murrow was, a man with integrity who believed in his career and craft of educating his listeners and then viewers on important topics that could change their lives or their perceptions of the world.

Sunday, January 22, 2012

Would the same panic occur if the WAR OF THE WORLDS scandal occurred today?

NO - I do not believe that the same panic that occurred in the 1940's with the entertainment broadcast of WAR OF THE WORLDS.  Reason being because, at the time of the broadcast, we were just learning about space and the vast unknown of outer space.  We were also, for the first time, being shown movies that depicted fictional alien creatures, which made people focus in on what they had seen and were now hearing happen.


Close to 70 years have passed and sadly, most people do not listen to their radio to hear stories like that being told.  We listen to radio to hear our favorite music, or our favorite talk show hosts, but we have grown beyond the radio being a source of theatrical entertainment.  I also think that we are more cynical in our beliefs, and that, if we were to hear something of this magnitude, everyone would be questioning the incident and if it was real, it would be broadcast on the over 500 television stations we have access to, or it would pop up on our cells phones and computers, so that type of hysteria would not set in.

Discuss the "WAR OF THE WORLDS" broadcast and its effects upon it's audience. How did it change people's perceptions of Radio?

H.G. Wells "War of the Worlds" broadcast by Orson Wells and numerous other radio and stage entertainers, brought a nation to it's knees.  Even though it was announced that the depiction of the story was for entertainment on the radio that evening, many people had not turned in yet to hear this disclosure, and as the story continued, were in fear for their lives, as they assumed all of what they were hearing was real.


This sci-fi thriller was depicted so "life-like" by incredible radio entertainers, that many across the nation thought that our nation was really being attacked by aliens.  In order to get ratings, even though it was brought to the actors attention that their broadcast was causing a hysteria, they chose to finish the broadcast. The "realness" made many so scared that they tried to leave their homes and the cities in which they lived, before the alien aircraft and martians came to get them too.  


This event is one of those historical moments that will be told forever.  After the general public was reassured that this was just a fictional story being broadcast that evening, and that none of it was true, the public was outraged.  They demanded that there be policies and procedures put into place so that nothing like what happened with this broadcast, would happen again.  People were weary to believe anything that was broadcast via radio for quite some time.

What Impact did Radio have on Society?

With the invention of the Radio in 1894 by Guglielmo Marconi, the impact of the Radio was immediately felt around the world.  The impact on society was evident immediately.  The Radio offered to people, both rich and not so rich, the ability to have communication with other people, whether here in the US or from around the world, at any time, day or night.  


Societies all over the world began to evolve, change and flourish with this new and amazing machine bringing new ideas and information to them.  Broadcasts of all types could be heard by anyone who would listen.  Being able to learn about others, whether they were in your own town, or in another part of the world had been unheard of, until the creation of the radio.  No longer did you have to wait for mail to arrive, lots of pertinent information came across the airwaves daily.


Radio also gave entertainers and musicians another way to share their talents.  This in turn changed society by opening up a whole new world of entertainment to the masses.  It also brought about new jobs and different ways for advertisers and station owners to increase their profits, effecting the socio-economics in this country.